Lynk & Co Brand Launch in Jordan 2026
Project Overview
The Lynk & Co brand launch in Jordan, held at The St. Regis Amman in August 2026, marked the official arrival of the Geely-owned automotive brand in the Jordanian market. Organised by Bustanji Group, the brand’s exclusive distributor in the Kingdom and a fixture of Jordan’s automotive sector since 1977, the event was conceived as an experience rather than a conventional car reveal. Its centrepiece was the unveiling of the Lynk & Co 900, the brand’s flagship SUV, before an audience of influencers, content creators, entrepreneurs, figures from Jordan’s business community and automotive enthusiasts.
Scope of work
Extreme Productions delivered the technical production for the Lynk & Co brand launch at The St. Regis Amman, covering audio, lighting, LED screens, rigging, special effects and show operation. Our team provided clear sound reinforcement for the presentations, the live musical performance and the unveiling of the Lynk & Co 900, while lighting shaped the stage and guest areas around the reveal. LED screens carried the launch visuals, and we also supplied LED booths for the event. Overhead rigging supported the production, special effects marked key moments, and our show operators ran every cue on the day.
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